Former Paramount & Disney Exec Named CEO Of China-Based Alpha Animation

Bob Bacon, a former executive at Disney and Paramount Pictures, has just been named CEO of Alpha Animation, a new division of the China-based Alpha Group Co. The division will produce animated features for worldwide distribution. The appointment was announced this morning by Alpha Interactive Entertainment CEO Chen De Rong. Alpha Animation will leverage existing IP and create original fare with plans to release its first film in 2020 and then drop one film a year after that.

Alpha Pictures probably is best known here in the states as a co-producer on The Mermaid, the all-time highest box-office grosser in China. It also also recently launched a partnership with New
Regency Productions, including an investment in Alejandro G. Inarritu’s Best Picture Oscar nominee The Revenant. It also has invested in the films Assassin’s Creed and Splinter Cell.

The company, founded in 1993, is now the largest animation group and a leading pan-entertainment platform in China after it transformed itself from a toy-oriented company.